MICA art space website

The initial design of Mica Art Space's official website was primarily aimed at showcasing the character of the physical space, the delicate texture of the space brand, and the values advocated by the founder.

Therefore, the homepage of the website was deliberately designed with a "scrolling parallax" micro-interaction, allowing users to experience the physical space online and leave a deep impression, further driving them to actively visit the physical space and generating potential for commercial leasing or cooperation.

Later, after more than three years of operation, the website grew with the physical space like a newborn. After featuring hundreds of physical events and performances, the official website also added three pages, “Mica Project,” “Mica Review,” and "Mica activity" to make the content of the entire website more enriched, and gradually added many new practical functions.

From initially being designed to showcase the rental space environment, the website evolved into a platform that brings together media, services, and collaborative events. This development is very interesting, and it makes me deeply appreciate that the website is not just a carrier of information, but more like an organism that continues to evolve into an initially unpredictable appearance with the progression of time, space, and events.

However, the primary challenge encountered in managing the website was that, as the number of audiovisual recordings from physical events accumulated over three years, we initially did not consider the potential growth and scalability of the website when planning it. This resulted in overly similar information structures for both the "review" and "activity" pages, causing confusion and criticism among users browsing the site. Although I discussed this issue with the founders, we were unable to devise a more suitable information structure plan to address the problem.

Additionally, when Mica Company faced operational difficulties, despite having accumulated a large number of audiovisual recordings from physical events, we failed to leverage these digital assets effectively to transform them into competitive advantages or brand value for the startup company. This inability to generate more business and revenue further extended the runway for survival of the startup company. These are valuable experiences and lessons learned.