Yahoo Fashion Week 2012
Behind-the-Scenes Video Production

Client Project · 2012

This was one of my part-time jobs during my graduate studies and was also my first time participating in behind-the-scenes shooting for a fashion media project. It was a novel experience, allowing me to interact with people and things I wouldn't usually come across in my daily life. It also taught me that editing behind-the-scenes footage is about constructing a unique kind of narrative.

The main objective is to create a chic ambiance, accentuating the unique aura and atmosphere exuded by celebrities and their clothing coordination. This is done to attract the attention and interest of the general public, enticing them to proceed to click and view the main content.


Position:

Photography, Initial Video Editing.

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