The Sushi Express video contest was hosted by a well-known Taiwanese conveyor belt sushi brand, where participants submit video advertisements. I participated in the contest with a few friends and we created two ads.

The concept of the first advertisement was "Grain Jing," intentionally named after a well-known Taiwanese TV host to emphasize that every grain of Sushi Express rice is delicious, making consumers unable to resist and ensuring that they would not easily waste it.

The second ad was based on the mobility of conveyor belt sushi, portraying how sushi lovers don't need to create their own conveyor belt sushi scenario, as they can satisfy their cravings at Sushi Express. （This idea came from team discussions, and it emphasizes that the deliciousness of conveyor belt sushi comes from the unique experience of seeing sushi moving around compared to regular sushi.）

Both ads were humorous and attracted the attention of the audience. Although it was just a submission for the contest, we spent over a month preparing and had many interesting experiences during the process, which I will never forget.